Alzheimer Nederland

Alzheimer Nederland is since 1984 committed to a future without dementia and tries to 
improve the quality of life for people with dementia.

Challenge
Bring it on

Challenge, Bring it on!

Question from client

How do we reach young students to become collectors for Alzheimer Nederland?

This is a question Alzheimer Nederland was struggling with. Since Alzheimer is a disease that more often occurs in the elderly, young people do not associate themselves with the problem. This also means that they do not actively contribute solving the problem. Very unfortunate, of course! How do we get young people involved with the organisation? And more importantly, how do we ensure that they also want to connect with the organisation?

campaign

Solution
Not to be missed

Solution, Not to be missed!

Design for solutions

The Generation tournament. During this tournament, different generations come together to play sports. They connect with each other and memories are made that will be remembered for years (something Alzheimer Nederland greatly cherishes). Of course, money is raised for Alzheimer Nederland during this event.

This way,  young people can commit themselves to Alzheimer Nederland by organising this tournament instead of collecting.

During the project, I was in close contact with young individuals from student societies and youth teams at other charitable organisations. With their input and through questioning students, I discovered their motivations. I noticed young people are intrinsically motivated to get involved as organisers.

"Young people come into the organisation through a +1"

"I came into contact with Rode Kruis through a friend."

"Having the feeling that you can really make an impact is what motivates me."

"At Amnesty, my voice is really heard and this leads to more involvement with the organisation."

"Gaining experience and expanding my CV is the reward."

"If there are other young people in the organisation, I will join more quickly."

"In my free time, I like to play sports with friends."

"During team sports, you get to know each other on a different level."

"In the past, my matches were supported by volunteers, that's why I now also like to commit myself to offer others the same."

Starter package organisers

Starters box inclusief een een doneerdoos voor donaties (fysiek en met qr-code)

Handleiding met een stap voor stap plan waarmee iedereen een toernooi kan organiseren.

Winnaars beker om het delen van de ervaring te bevorderen voor een groter bereik

move to top